The power of stories

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Patricia Fripp on stage at the Professional Speaking Association annual convention

I recently attended the Professional Speaking Association’s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over again.

It really is powerful, and the same applies in sales and marketing situations too: talking through a story of where your product or service has provided a solution to an existing client’s problem or opportunity will add an extra spark to your sales meetings.

Stories are what make you and your business referrable, because people are far more likely to remember an interesting story than facts and figures.

Have a great week!

Nathan Littleton

Nathan Littleton

Nathan is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers. Having started his first business at the age of just 12, he has become one of the UK’s best and brightest young business figures, with more experience than most people twice his age. More than a decade on, he’s worked with thousands of businesses across the UK and around the world to transform their online marketing and help them to generate better results. Each year he sends more than a million emails on behalf of his clients, and his proven track record has led to him working with businesses ranging from small accountancy firms to international franchises. As an in-demand conference speaker, he also speaks regularly on different aspects of online marketing.

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