Fully-managed email newsletters that generate leads and sales for your business
One area that many businesses struggle with is finding enough of the right customers. You meet lots of people at networking events and in day-to-day conversation who express an interest in what you do, but sometimes it’s just not the right time for them to say ‘yes’…
Making the sale can be tough. If it’s not the right time when you first speak to a prospective client, they may have forgotten about you when it is the right time.
That’s why it’s so important to nurture those valuable relationships by staying in touch on a regular basis. Email newsletters are the most effective way of doing that: making sure you’re at the front of your prospects’ minds when they need what you have to offer.
I’m really good at creating email newsletters that generate leads and sales for the businesses I work with, and that’s where you can benefit too…
Here’s how I can help you
I make the whole process of sending a weekly, fortnightly or monthly email newsletter super easy, with a fully managed service that you’ll love.
For each email, you simply provide your content in a Word or text document, along with the pictures and videos you want to use, and I’ll then turn that into a professional email campaign that will be sent to your list. You concentrate on creating great content that’s related to your area of expertise, and I take care of the rest.
An example of the report overview, summarising the number of opens, clicks, shares, unsubscribes and more.
When each email has been sent, you’ll be able to see exactly who’s opened it, clicked on links, unsubscribed or shared it on social media sites.
Take a look at the list on the right to see everything that’s included.
- A professional template that looks great on PCs, tablets and mobiles
- Weekly, fortnightly or monthly newsletter sent to your list
- Advice on the best content and structure to use
- Fast, guaranteed turnaround every time, or it’s on me
- Data capture forms and auto responder email to grow your list
- Complete management of your subscriber lists, bounces and unsubscribes
- Full suite of reports showing your email’s opens, clicks and more
- Recommendation of subject lines to get the highest open rates
- Optional subject line split testing to maximise open rates further
Some examples of my clients’ newsletters
What’s the investment?
There’s a one-off setup fee of £297, which gives you:
- A professionally-designed email newsletter template
- Setup of your subscriber lists to send out to
- Everything you need to grow your list, including data capture forms for your website and an automatic email responder to deliver an eBook, video or other download to new subscribers
There is a flat monthly fee based on the size of your list and how often you’ll be sending. The more you send, the cheaper each email is.
Some of the questions people ask…
You could have a go. But here’s what tends to happen:
- Work gets busy, so you miss one, then you send one and miss another two. Before you know it, you haven’t sent one for six months and you’d feel a bit embarrassed if you sent one after so long…
- The newsletters you send don’t work if you don’t know how to structure, write or format them.
- You run into trouble with your emails being blocked as spam or displaying badly on mobiles.
Finally, let’s be honest – no doubt you’ve known the tools are there for a long time, but something else has always got in the way. You’re busy working on the things you’re best at. I take people from thinking about doing it to having their first one signed, sealed and delivered in a few short days.
My clients’ newsletters are generating great returns for them. How many sales might you have missed out on by either not doing it effectively or not doing it at all?
Firstly, I need your subscriber lists if you have them. For each email, you simply provide the content in a Word or text document, along with any pictures or videos you want to include. What clients love about working with me is that I hold them accountable to delivering what they’ve promised to their subscribers.
Campaign Monitor – it’s one of the leading email marketing apps, and clients love how easy it is to use and how they can see all the statistics they need relating to each email, both at a glance and in detail.
We work with lists of people who have opted in (subscribed on a webpage) or asked to hear from you. That can include your existing clients, but doesn’t include cold or purchased lists.
That’s OK – you’ll get the tools you need to be able to build a reasonable list of opt-in subscribers quickly and easily from your website visitors and social media connections.
Nathan Littleton is infuriatingly good for a 26 year old. His talk on email marketing should inspire everyone to start their own newsletter. I would say it inspired me, but it didn't. That's because I saw him 42 weeks ago and immediately signed him up to advise me on starting a newsletter of my own. He now does everything for me apart from write it. 40 weekly newsletters later, having generated more leads than Battersea Dog's Home, I wish I'd met him when I started my speaking career. Although thinking about it he would only have been 4 years old back then.
Nathan Littleton has enabled me to improve the way I engage with my followers. He has shaped and implemented my email marketing strategy so that I've seen a substantial increase in open rates, click throughs and sales. He provides advice on all aspects of each campaign using his years of research and expertise. This gives me peace of mind knowing that every email interaction I now have with my followers, enriches my brand and leads to tangible sales. I recommend you get in touch with Nathan to experience how he can optimise the way you engage with your followers.
Nathan made marketing very easy for me, producing slick looking email campaigns that really work.
Nathan was the clear choice to create my fortnightly tips sheet. His advice is robust, evidence-based and practical. He uses his expertise to craft my content into a newsletter and title with a high open and high click-rate to help grow my list and my business. If you need to stay in the mind of buyers, a regular email shot is critical and Nathan is the right person to help.
Already aware of Nathan's reputation as an email marketing guru I was delighted to see him in action yesterday. He shared part of his wide knowledge and experience around the topic in an engaging, authoritative and straight forward way. He delivered enormous value and provided dozens of easy to follow tips and advice and also some key insights borne of his (surprisingly) extensive experience. Great stuff. Well done and thanks Nathan.
Looking for something a little different?
If you’d like to discuss what you’re looking to achieve with email marketing, please send me a message and let me know your specific needs.