Email Open Rates – Are They Really That Important?
Email marketing is one of the most effective ways to grow your business, but there is a catch… If you want your emails to work
8 Things You Should Check Before You Hit ‘Send’ on an Email Campaign
There are few things worse than hitting the ‘send’ button on an email campaign you’ve painstakingly crafted, only to receive replies from well-meaning subscribers letting
Email Marketing Is Dead.
Email marketing is dead. The very words no email marketer ever wants to hear. Especially when standing on stage, representing the email marketing industry in
5 Ways To Increase Your Email Engagement
There’s nothing more frustrating than spending hours creating the perfect email newsletter, only for it to be met with the sound of crickets as no
Email Marketing – Do, Delete Or Delegate?
As a professional speaker or coach, time really is money. You get paid for delivering your programmes, talks or one to one coaching sessions. Every
5 Things You MUST Do to Avoid Unsubscribes
When I talk to coaches or business owners about sending consistent emails to their list, they all have one concern- that people will unsubscribe. The
What Makes A Great Lead Magnet?
Getting more people on your email list is one of the most powerful ways you can grow your business and increase your sales. In my
Bought or Built: Should You Buy Data To Grow Your Email List?
Email marketing is a hugely profitable way to grow your business. It’s low cost, low risk and – despite what some people may tell you
The Hidden Goldmine In Your List
Why Leaving Your List Unloved Could Be Costing You Thousands Ask any business owner or coach what they want and they’ll answer the same thing:
3 Key Things Your Email Marketing Reports WON’T Tell You
Marketing is, and always will be, a numbers game. Sure, there are plenty of important factors that determine the success of a marketing campaign that
