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When it comes to marketing, there’s one thing that you really have to understand: it’s all about relationships. Getting someone to hand over their hard-earned

Some email newsletters land in your mailbox and you instantly hit delete, making a mental note to mark it as spam. Other emails catch your

Having a simple and effective landing page (or squeeze page) is one of the best ways to build your email list and grow your sales.

When it comes to email marketing, open rates are everything. You can have the greatest newsletter or the best sales email copy in the world

How many times have you created an email campaign only to find you hear nothing but crickets back? Or worse still, a flurry of unsubscribers

Creating email content that connects with your audience and builds a relationship can have a seriously positive effect on your sales. Research shows that sending

Email marketing can increase your sales, boost your bottom line and improve your customer retention. But not all email marketing is created equal.  When I

Email marketing is one of the most effective ways to grow your business, but there is a catch…  If you want your emails to work

There are few things worse than hitting the ‘send’ button on an email campaign you’ve painstakingly crafted, only to receive replies from well-meaning subscribers letting

Email marketing is dead. The very words no email marketer ever wants to hear.  Especially when standing on stage, representing the email marketing industry in