In Business, Marketing, Sales

Patricia Fripp on stage at the Professional Speaking Association annual convention

I recently attended the Professional Speaking Association’s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over again.

It really is powerful, and the same applies in sales and marketing situations too: talking through a story of where your product or service has provided a solution to an existing client’s problem or opportunity will add an extra spark to your sales meetings.

Stories are what make you and your business referrable, because people are far more likely to remember an interesting story than facts and figures.

Have a great week!

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