blog category: business

Interview with Ping TV

Back in July, I featured on the Q&A panel for HeadzUp Business’ Digital, Sales, Marketing & Technology Expo in Wolverhampton.

Ping TV were there, interviewing the experts on the panel, and you can watch my interview here:

Here’s a taster of what the event had to offer:

My recent podcast interviews

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I was recently interviewed for a couple of business development podcasts: Small Business Elevation and Your Business Focus Group. You can hear the recordings below to find out a little more about my story, as well as some tasty tips on how to use email marketing to grow your business.

Subscribe to Small Business Elevation on iTunes »
Subscribe to YourBFG on iTunes »

300 emails sent, 63 replies!

A good friend and fellow speaker, David Hyner, sent me this video recently. In it, he shares the results he got from implementing some of tips found in my book, Delivered: The No-nonsense Guide to Successful Email Marketing. The results are seriously impressive!

Will it make the boat go faster?

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Last Friday, I spent a full day working on the plan for Future Visions and what we’ll do to grow the business over the next 90 days. These four days are the first thing that go in to my diary each year, and it’s all because of a mantra we introduced to the business a couple of years ago, ‘will it make the boat go faster?’, which helps us to make sure that everything we do is done on purpose, and to help us to understand the importance of everything we do. I introduced it after seeing Ben Hunt-Davis speak at an event I attended.

The phrase was coined by Great Britan’s gold-medal winning Olympic rowing team in the 2000 Sydney Olympic Games. For the years that they trained, they held each other accountable to what they were doing by asking themselves, and each other, whether what they were doing would make the boat go faster.

That’s precisely why they didn’t attend the opening ceremony. When they asked themselves whether they should go and considered the proposition of standing for several hours, missing a scheduled mealtime and forgoing a training session, they decided that when it came to their races, it wouldn’t make the boat go faster.

The execution is slightly different in my businesses. We don’t have a boat. But we are all working towards a common goal, and we all have to ask ourselves whether what we are doing is contributing towards the growth of the company, the acquisition of the right kinds of clients and the generation of profit.

Whatever you are doing, ask yourself:

Will it make the boat go faster?

Staying in touch with your customers

There’s a theory that says that if a customer hasn’t purchased a product or service from a business in the last 90 days, they’re no longer their customer.

It’s also widely accepted that it’s much easier to sell to an existing customer – they have experience of dealing with you and your business, and they know how good your products and services are.

And yet, most businesses dedicate the majority of their marketing time and spend to finding new customers, rather than getting their existing customers to buy again and again.

Simply keeping regular contact with your database will give you a mix of new customers and repeat purchases from existing customer (providing what you have to say is of value to them).

Naturally, I’d suggest email marketing as an effective way of doing this en masse, but there’s another strategy that’s worked well for me: set time aside each day to make FIVE phone calls. Some of these may be sales follow-up calls, but they can also be used to touch base with a client or contact you haven’t spoken to in a while. It will maintain the freshness of your relationships and will keep you open to opportunities.

Quick tip for POWERFUL marketing

Marketing at its most powerful happens when you define your market first, then decide on the message you want deliver, before choosing the media types you will use.

Market. Message. Media. In that order.

You can fail at what you don’t want…

I recently watched a video of a speech delivered by Jim Carrey at Maharishi University of Management, in which he inspired graduating students with a heartfelt insight into how he’s achieved so much success. If you have a spare 26 minutes and 9 seconds, I’d urge you to watch it too.

From that speech, there’s one line which I think we can all take something from: “I learned many great lessons from my father, not the least of which was that you can fail at what you don’t want, so you might as well take a chance on doing what you love.”

The power of stories

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Patricia Fripp on stage at the Professional Speaking Association annual convention

I recently attended the Professional Speaking Association’s annual convention in London. Whilst there, the power of telling stories from stage as a sure-fire way of getting your point across was told over and over again.

It really is powerful, and the same applies in sales and marketing situations too: talking through a story of where your product or service has provided a solution to an existing client’s problem or opportunity will add an extra spark to your sales meetings.

Stories are what make you and your business referrable, because people are far more likely to remember an interesting story than facts and figures.

Have a great week!

Reasons to be cheerful…

Every time I get the opportunity to speak with ambitious young people, I continue to be amazed by some of the things they say.

Perhaps it’s because times have changed, and young people are more ambitious than they used to be, or perhaps it’s that they’re more open to new opportunities and are less fazed by the potential challenges they face that might stand in the way of them achieving their goals.

Honestly, I don’t care what the reason is. All I know is that the next generation of budding entrepreneurs will be the biggest, and most successful, ever. The way entrepreneurialism has been influenced by factors such as the internet and developments in marketing is a really great thing for young business owners and the economy of the UK and the world.

My new book is now available

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I’m delighted to reveal that my new book, ‘Delivered: The No-nonsense Guide to Successful Email Marketing‘, is now available in paperback and Kindle formats. It’s been in development for a long time, and I’m incredibly pleased with the end result.

You can get your copy at http://www.deliveredbook.co.uk.

If you’ve read it, I’d love for you to leave a review on the Delivered Amazon page.

Thank you!

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