What Makes A Compelling Value Proposition?
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start
It’s fair to say that there are slightly different opinions on what the term value proposition actually means. So, for ease and simplicity, let’s start
I know, I know. You’re sick of the jargon. Open rate, lead bait, segmentation… You just want to convert more leads into paying clients. Am
Modern buyers are savvy. We tend to do a huge amount of research and comparison before engaging with a company, even if they’re selling EXACTLY
Prospective customers don’t always convert easily. Simply keeping them engaged in the sales funnel can be a long and winding road. You want them to
How’s your open rate looking? Is your list full of people who just don’t care? Subscribers who are disengaged do not convert into paying customers.
Picture this. You’ve put time and effort into creating valuable content to drive readers to your website. Blog posts, social streams, nurture campaigns… You’ve probably
Email marketing is the number one most effective marketing strategy, but you can still get it wrong. If no one is reading your emails then
Email marketing is still one of the easiest ways to make more sales. Boasting an impressive return of £36 for every £1 spent, it’s both
An opt-in email list is a key pillar of email marketing. Readers who subscribe permit you to send interesting, engaging content to them, and successful
Writer’s block spares no one. Have you felt it? Brain fog. Lack of inspiration. Complete inability to focus. You need to get some writing done,
Nathan Littleton is a marketer, professional speaker and author who specialises in helping businesses to grow by attracting and winning more customers.